Bruce Allen, W.
Managerial economics: theory, applications, and cases - 7a ed. - Londres W.W. Norton & Company 2009 - 684 p. il.,tbls.
Contiene: 1. The need for a guide.- 2. The nature of markets.- 3. Production and cost.- 4. Market structure and simple pricing strategies.- 5. Sophisticated market pricing.- 6. The strategic world of managers.- 7. Risk, uncertainty, and incentives.- 8. Government actions and managerial behavior.
978-0-393-93224-9
Economía financiera
Managerial economics
HD/30.22/M36/2009
Managerial economics: theory, applications, and cases - 7a ed. - Londres W.W. Norton & Company 2009 - 684 p. il.,tbls.
Contiene: 1. The need for a guide.- 2. The nature of markets.- 3. Production and cost.- 4. Market structure and simple pricing strategies.- 5. Sophisticated market pricing.- 6. The strategic world of managers.- 7. Risk, uncertainty, and incentives.- 8. Government actions and managerial behavior.
978-0-393-93224-9
Economía financiera
Managerial economics
HD/30.22/M36/2009