Managerial economics: foundations of business analysis and strategy
Thomas, Christopher R.
Managerial economics: foundations of business analysis and strategy - 10a ed. - New York McGraw Hill Irwin 2010 - 747 p. ils., tbls., graf.
Contiene: 1. Managers, profits, and markets.- 2. Demand, supply, and market equilibrium.- 3. Marginal analysis for optimal decisions.- 4. Basic estimation techniques.- 5. Theory of consumer behavior.- 6. Elasticity and demand.- 7. Demand estimation and forecasting.- 8. Production and cost in the short run.- 9. Production and cost in the long run.- 10. Production and cost estimation.- 11. Managerial decisions in competitive markets.- 12. Managerial decisions for firms with market power.- 13. Strategic decision making in oligopoly markets.- 14. Advanced pricing techniques.- 15. Decisions under risk related in production.- 16. Government regulation of business.
978-0-07-337591-5
EconomÃa de empresa
Management economics
HD/30.22/M38/2010
Managerial economics: foundations of business analysis and strategy - 10a ed. - New York McGraw Hill Irwin 2010 - 747 p. ils., tbls., graf.
Contiene: 1. Managers, profits, and markets.- 2. Demand, supply, and market equilibrium.- 3. Marginal analysis for optimal decisions.- 4. Basic estimation techniques.- 5. Theory of consumer behavior.- 6. Elasticity and demand.- 7. Demand estimation and forecasting.- 8. Production and cost in the short run.- 9. Production and cost in the long run.- 10. Production and cost estimation.- 11. Managerial decisions in competitive markets.- 12. Managerial decisions for firms with market power.- 13. Strategic decision making in oligopoly markets.- 14. Advanced pricing techniques.- 15. Decisions under risk related in production.- 16. Government regulation of business.
978-0-07-337591-5
EconomÃa de empresa
Management economics
HD/30.22/M38/2010