Morecroft, John D. W.

Strategic modelling and business dynamics a feedback systems approach - 2a ed. - Chichester; John Wiley; 2015 - 466 p.

Contiene: 1. The appeal and power of strategic modelling.- 2. Introduction to feedback systems thinking.- 3. Modelling dynamic systems.- 4. World of showers.- 5. Cyclical dynamics and the process of model building.- 6. The dynamics of growth from diffusion.- 7. Managing business growth.- 8. Industry dynamics - oil price and the global oil producers.- 9. Public sector applications of strategic modelling.- 10. Model validity, mental models and learning.

978-1-118-84468-7


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HD/30.23/M674/2015