The Product Manager’s Toolkit®: methodologies, processes, and tasks in technology product management
Steinhardt, Gabriel
The Product Manager’s Toolkit®: methodologies, processes, and tasks in technology product management - 2a ed. - New York Springer 2017 - 207 p.
Contiene: 1. Definition of product management.- 2. Product delivery strategies.- 3. Product management team.- 4. Product definition team.- 5. Crafting market requirements.- 6. Concept of marketing.- 7. Value-marketing model.- 8. Extending product life cycle stages.- 9. Defining product management.- 10. Practicing product management.- 11. Product management career.- 12. Agile software development.- 13. Ancillary to product management.- 14. Blackblot PMTK methodology product management glossary.- 15. Blackblot PMTK methodology roles.- 16. Blackblot PMTK methodology models.
978-3-319-49998-7
Gestión de productos
Comunicación Gestión de la tecnología Innovación Marketing
HF/5415.153/S74/2010
The Product Manager’s Toolkit®: methodologies, processes, and tasks in technology product management - 2a ed. - New York Springer 2017 - 207 p.
Contiene: 1. Definition of product management.- 2. Product delivery strategies.- 3. Product management team.- 4. Product definition team.- 5. Crafting market requirements.- 6. Concept of marketing.- 7. Value-marketing model.- 8. Extending product life cycle stages.- 9. Defining product management.- 10. Practicing product management.- 11. Product management career.- 12. Agile software development.- 13. Ancillary to product management.- 14. Blackblot PMTK methodology product management glossary.- 15. Blackblot PMTK methodology roles.- 16. Blackblot PMTK methodology models.
978-3-319-49998-7
Gestión de productos
Comunicación Gestión de la tecnología Innovación Marketing
HF/5415.153/S74/2010