Bruce Allen, W. <br/><br/>
Managerial economics: theory, applications, and cases 

 - 7a ed. 
 - Londres  W.W. Norton & Company  2009 
 - 684 p.  il.,tbls. 
<br/><br/>Contiene: 1. The need for a guide.- 2. The nature of markets.- 3. Production and cost.- 4. Market structure and simple pricing strategies.- 5. Sophisticated market pricing.- 6. The strategic world of managers.- 7. Risk, uncertainty, and incentives.- 8. Government actions and managerial behavior. 
<br/><br/><label>ISBN: </label>978-0-393-93224-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economía financiera
<br/><br/><label>Subjects--Index Terms: </label>Managerial economics 
<br/><br/><label>LC Class. No.: </label>HD/30.22/M36/2009