TY  - BOOK
AU  - Bruce Allen, W.
TI  - Managerial economics: theory, applications, and cases
SN  - 978-0-393-93224-9
AV  - HD/30.22/M36/2009 
CY  - Londres
KW  - Economía financiera
KW  - Managerial economics
N1  - Contiene: 1. The need for a guide.- 2. The nature of markets.- 3. Production and cost.- 4. Market structure and simple pricing strategies.- 5. Sophisticated market pricing.- 6. The strategic world of managers.- 7. Risk, uncertainty, and incentives.- 8. Government actions and managerial behavior
ER  -