TY - BOOK AU - Hassett, Stephen D. TI - The risk premium factor: a new model for understanding the volatile forces that drive stock prices SN - 978-1-118-09905-6 AV - HG/4551/H37/2011 CY - New York KW - Stock price KW - Business cycles KW - Stock exchanges KW - ValuaciĆ³n N1 - Contiene: 1. Understanding the simplicity of valuation.- 2. The risk premium factor valuation model.- 3. Solving the equity premium puzzle: the link to loss aversion.- 4. The RPF model and major market events from 1981 to 2009.- 5. Application to market valuation.- 6. Risk adjusted real implied growth rate (RIGR).- 7. Valuing and acquisition or project.- 8. Case study 1: valuation of a high growth business.- 9. Case study: valuation of a cyclical business.- 10. Using the RPF model to translate punditry.- 11. Using the RPF model for investment and business strategy ER -