TY  - BOOK
AU  - Pompian, Michael M.
TI  - Behavioral finances and investor types: managing behavior to make better investment decisions
SN  - 978-1-118-01150-8
AV  - HG/4515.15/P66/2012/EN 
CY  - New Jersey
KW  - Investments
KW  - Decision making
KW  - Psychological aspects
N1  - Contiene: 1. Why reaching financial goals is difficult.- 2. Overview of behavioral finance.- 3. The building blocks: behavioral biases.- 4. Introduction to personality theory.- 5. The history of personality testing.- 6. The behavioral investor type framework.- 7. Behavioral investor type diagnostic testing.- 8. The preserver.- 9. The follower.- 10. The independent.- 11. The accumulator.- 12. Capital markets and asset classes.- 13. What is asset allocation?.- 14. Financial planning: a crucial step.- 15. Investment advice for each behavioral investor type
ER  -