Kay, John <br/><br/>
The long and the short of it: a guide to finance and in vestment for normally intelligent people who aren't in the industry 

 - 2a ed. 
 - Londres  Profile Books  2016 
 - 288 p. 
<br/><br/> Contiene: 1. Sense and the city.- 2. Basics of investment.- 3. Investment options.- 4. Efficient markets.- 5. The mind of the market.- 6. In search of fundamental value.- 7. Risk and reward.- 8. A world of unknowns.- 9. Modern developments in financial markets.- 10. The conventional investor.- 11. The intelligent investor's strategy.- 12. Intelligent investment.- 13. The customers´yachts. 
<br/><br/><label>ISBN: </label>978-1-78125-675-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Análisis de inversiones
<br/><br/><label>Subjects--Index Terms: </label>Ahorro e inversión Evaluación de riesgos Gestión de riesgos financieros 
<br/><br/><label>LC Class. No.: </label>HC/79.S3/K39/2016