TY  - BOOK
AU  - Kay, John
TI  - The long and the short of it: a guide to finance and in vestment for normally intelligent people who aren't in the industry
SN  - 978-1-78125-675-6
AV  - HC/79.S3/K39/2016 
CY  - Londres
KW  - Análisis de inversiones
KW  - Ahorro e inversión
KW  - Evaluación de riesgos
KW  - Gestión de riesgos financieros
N1  - Contiene: 1. Sense and the city.- 2. Basics of investment.- 3. Investment options.- 4. Efficient markets.- 5. The mind of the market.- 6. In search of fundamental value.- 7. Risk and reward.- 8. A world of unknowns.- 9. Modern developments in financial markets.- 10. The conventional investor.- 11. The intelligent investor's strategy.- 12. Intelligent investment.- 13. The customers´yachts
ER  -