TY  - DATA
AU  - Steinhardt, Gabriel
TI  - The Product Manager’s Toolkit®: methodologies, processes, and tasks in technology product management
SN  - 978-3-319-49998-7
AV  - HF/5415.153/S74/2010 
CY  - New York
KW  - Gestión de productos
KW  - Comunicación
KW  - Gestión de la tecnología
KW  - Innovación
KW  - Marketing
N1  - Contiene: 1. Definition of product management.- 2. Product delivery strategies.- 3. Product management team.- 4. Product definition team.- 5. Crafting market requirements.- 6. Concept of marketing.- 7. Value-marketing model.- 8. Extending product life cycle stages.- 9. Defining product management.- 10. Practicing product management.- 11. Product management career.- 12. Agile software development.- 13. Ancillary to product management.- 14. Blackblot PMTK methodology product management glossary.- 15. Blackblot PMTK methodology roles.- 16. Blackblot PMTK methodology models
ER  -