TY - BOOK AU - Bogle, John C. TI - Common sense on mutual funds: fully updated 10 th anniversary SN - 978-0-470-13813-7 AV - HG/4530/B65/2010 CY - New Jersey KW - Fondos de inversión KW - Inversiones N1 - Contiene: I. On investment strategy: 1. On long term investing.- 2. On the nature of returns.- 3. On asset allocation.- 4. On simplicity.-- II. On investment choices: 5. On indexing.- 6. On equity styles.- 7. On bonds.- 8. On global investing.- 9. On selecting superior funds.- III. On investment performance: 10. On reversion to the mean.- 11. On investment relativism.- 12. On asset size.- 13. Ontaxes.- 14. On time.-- IV. 15. On principles.- 16. On marketing.- 17. On technology.- 18. On directors.- 19. On structure.-- V. On Spirit: 20. On entrepreneurship.- 21. On leadership.- 22. On human beings ER -