TY  - BOOK
AU  - Peverelli, Roger
TI  - Reinventing customer engagement: the next level of digital transformation for banks and insurers
SN  - 978-1-907794-49-0
AV  - HG/173/P49/2017 
CY  - Londres
KW  - Servicios financieros
KW  - Innovaciones tecnológicas
KW  - Marketing
KW  - Servicios al cliente
N1  - Contiene: 1. Acnowledgements.- 2. Foreword.- 3. Preface.- 4. Introduction-setting the stage.- 5. Always part of life.- 6. Simply human.- Conclusion - Final thoughts
ER  -