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	1.	Fundamentos de marketing de servicios: conceptos, estrategias y casos by Hoffman, Douglas K. Edition: 2a ed.Material type: Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Thomson ; 2002Availability: Items available for loan: Call number: HD/9980.5/H64/1997 (1). Place hold
	2.	Marketing de servicios: un enfoque de integración del cliente a la empresa by Zeithaml, Valarie A. Edition: 2a ed.Material type: Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; McGraw Hill ; 2002Availability: Items available for loan: Call number: HD/9980.5/Z45/2002 (1). Place hold