000 01415nam a2200301Ia 4500
000 nam a22 7a 4500
003 SMV
005 20210318010152.0
008 210318b ||||| |||| 00| 0 spa d
020 _a978-0-07-337591-5
040 _cSMV
041 _hspa
050 _aHD/30.22/M38/2010
100 _aThomas, Christopher R.
245 0 _aManagerial economics: foundations of business analysis and strategy
250 _a10a ed.
260 _aNew York
260 _bMcGraw Hill Irwin
260 _c2010
300 _a747 p.
300 _bils., tbls., graf.
505 _aContiene: 1. Managers, profits, and markets.- 2. Demand, supply, and market equilibrium.- 3. Marginal analysis for optimal decisions.- 4. Basic estimation techniques.- 5. Theory of consumer behavior.- 6. Elasticity and demand.- 7. Demand estimation and forecasting.- 8. Production and cost in the short run.- 9. Production and cost in the long run.- 10. Production and cost estimation.- 11. Managerial decisions in competitive markets.- 12. Managerial decisions for firms with market power.- 13. Strategic decision making in oligopoly markets.- 14. Advanced pricing techniques.- 15. Decisions under risk related in production.- 16. Government regulation of business.
650 _aEconomía de empresa
653 _aManagement economics
942 _2lcc
942 _cLibros
942 _hHD/30.22/M38/2010
999 _c3492
_d3492