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020 _a978-1-4221-4420-6
040 _cSMV
041 _hspa
050 _aHD/60/M33/2013
100 _aMackey, John
245 0 _aConscious capitalism: liberating the heroic spirit of business
260 _aMassachusetts
260 _bHarvard Business Review
260 _c2013
505 _aContiene: Getting capitalism back on track / by Bill George -- 1. Capitalism: marvelous, misunderstood, maligned.- 2. Conscious capitalism and the heroic spirit of business.-- I. The First Tenet: Higher Purpose: 3. Purpose: the corporation's search for meaning.- 4. Discovering and growing purpose.-- II. The Second Tenet: Stakeholder Integration: 5. Loyal, trusting customers.- 6. Passionate, inspired team members.- 7. Patient, purposeful investors.- 8. Collaborative, innovative suppliers.- 9. Flourishing, welcoming, communities.- 10. A healthy, vibrant environment.- 11. The outer circle of stakeholders.- 12. The interdependence of stakeholders.-- III. The Third Tenet: Conscious Leadership: 13. The qualities of conscious leaders.- 14. Becoming a conscious leader.-- IV. The Fourth Tenet: Conscious Culture and Management: 15. Conscious cultures.- 16. Conscious management.- 17. Becoming a conscious business.- 18. The power and beauty of conscious capitalism; the conscious capitalism credo. Apéndice A: The business case for conscious capitalism.-- Apéndice B: Conscious capitalism and related ideas.-- Apéndice C: Misconceptions about conscious capitalism.
650 _aCapitalismo
653 _aCorporaciones
653 _aÉtica de negocios
653 _aResponsabilidad social de las empresas
653 _aValores sociales
942 _2lcc
942 _cLibros
942 _hHD/60/M33/2013
999 _c5306
_d5306