| 000 | 01376nmm a2200313Ia 4500 | ||
|---|---|---|---|
| 003 | SMV | ||
| 005 | 20210609194121.0 | ||
| 008 | 210609b ||||| |||| 00| 0 spa d | ||
| 020 | _a978-3-319-49998-7 | ||
| 040 | _cSMV | ||
| 041 | _hspa | ||
| 050 | _aHF/5415.153/S74/2010 | ||
| 100 | _aSteinhardt, Gabriel | ||
| 245 | 4 | _aThe Product Manager’s Toolkit®: methodologies, processes, and tasks in technology product management | |
| 250 | _a2a ed. | ||
| 260 | _aNew York | ||
| 260 | _bSpringer | ||
| 260 | _c2017 | ||
| 300 | _a207 p. | ||
| 505 | _aContiene: 1. Definition of product management.- 2. Product delivery strategies.- 3. Product management team.- 4. Product definition team.- 5. Crafting market requirements.- 6. Concept of marketing.- 7. Value-marketing model.- 8. Extending product life cycle stages.- 9. Defining product management.- 10. Practicing product management.- 11. Product management career.- 12. Agile software development.- 13. Ancillary to product management.- 14. Blackblot PMTK methodology product management glossary.- 15. Blackblot PMTK methodology roles.- 16. Blackblot PMTK methodology models. | ||
| 650 | _aGestión de productos | ||
| 653 | _aComunicación | ||
| 653 | _aGestión de la tecnología | ||
| 653 | _aInnovación | ||
| 653 | _aMarketing | ||
| 942 | _cEBO | ||
| 942 | _2lcc | ||
| 942 |
_hHF/5415.153/S74/2010 _2lcc |
||
| 999 |
_c6267 _d6267 |
||