Mackey, John

Conscious capitalism: liberating the heroic spirit of business - Massachusetts Harvard Business Review 2013

Contiene: Getting capitalism back on track / by Bill George -- 1. Capitalism: marvelous, misunderstood, maligned.- 2. Conscious capitalism and the heroic spirit of business.-- I. The First Tenet: Higher Purpose: 3. Purpose: the corporation's search for meaning.- 4. Discovering and growing purpose.-- II. The Second Tenet: Stakeholder Integration: 5. Loyal, trusting customers.- 6. Passionate, inspired team members.- 7. Patient, purposeful investors.- 8. Collaborative, innovative suppliers.- 9. Flourishing, welcoming, communities.- 10. A healthy, vibrant environment.- 11. The outer circle of stakeholders.- 12. The interdependence of stakeholders.-- III. The Third Tenet: Conscious Leadership: 13. The qualities of conscious leaders.- 14. Becoming a conscious leader.-- IV. The Fourth Tenet: Conscious Culture and Management: 15. Conscious cultures.- 16. Conscious management.- 17. Becoming a conscious business.- 18. The power and beauty of conscious capitalism; the conscious capitalism credo. Apéndice A: The business case for conscious capitalism.-- Apéndice B: Conscious capitalism and related ideas.-- Apéndice C: Misconceptions about conscious capitalism.

978-1-4221-4420-6


Capitalismo

Corporaciones Ética de negocios Responsabilidad social de las empresas Valores sociales

HD/60/M33/2013