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Fundamentos de mercadotécnia

by Kotler, Philip.

Edition: 4a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Prentice-Hall Hispanoamericana ; 1998Availability: Items available for loan: Call number: HF/5415/K67/1998 (1).

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2.
El marketing según Kotler: cómo crear, ganar y dominar los mercados

by Kotler, Philip.

Edition: 5a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: Barcelona ; Espasa Libros ; 2016Availability: Items available for loan: Call number: HF/5415.13/K68/2016/67 (1).

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