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1.
Fundamentos de mercadotécnia by
Edition: 4a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Original language: Spanish
Publication details: México D.F. ; Prentice-Hall Hispanoamericana ; 1998
Availability: Items available for loan: Biblioteca de la Superintendencia del Mercado de Valores - SMV (1)Call number: HF/5415/K67/1998.

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El marketing según Kotler: cómo crear, ganar y dominar los mercados by
Edition: 5a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Original language: Spanish
Publication details: Barcelona ; Espasa Libros ; 2016
Availability: Items available for loan: Biblioteca de la Superintendencia del Mercado de Valores - SMV (1)Call number: HF/5415.13/K68/2016/67.

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