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Managerial economics: foundations of business analysis and strategy

By: Thomas, Christopher RMaterial type: TextTextOriginal language: Spanish Publisher: New York ; McGraw Hill Irwin ; 2010Edition: 10a edDescription: 747 p; ils., tbls., grafISBN: 978-0-07-337591-5Subject(s): Economía de empresa | Management economicsLOC classification: HD/30.22/M38/2010
Contents:
Contiene: 1. Managers, profits, and markets.- 2. Demand, supply, and market equilibrium.- 3. Marginal analysis for optimal decisions.- 4. Basic estimation techniques.- 5. Theory of consumer behavior.- 6. Elasticity and demand.- 7. Demand estimation and forecasting.- 8. Production and cost in the short run.- 9. Production and cost in the long run.- 10. Production and cost estimation.- 11. Managerial decisions in competitive markets.- 12. Managerial decisions for firms with market power.- 13. Strategic decision making in oligopoly markets.- 14. Advanced pricing techniques.- 15. Decisions under risk related in production.- 16. Government regulation of business.
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HD/30.22/M38/2010 (Browse shelf) Available 00003212

Contiene: 1. Managers, profits, and markets.- 2. Demand, supply, and market equilibrium.- 3. Marginal analysis for optimal decisions.- 4. Basic estimation techniques.- 5. Theory of consumer behavior.- 6. Elasticity and demand.- 7. Demand estimation and forecasting.- 8. Production and cost in the short run.- 9. Production and cost in the long run.- 10. Production and cost estimation.- 11. Managerial decisions in competitive markets.- 12. Managerial decisions for firms with market power.- 13. Strategic decision making in oligopoly markets.- 14. Advanced pricing techniques.- 15. Decisions under risk related in production.- 16. Government regulation of business.

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