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The Product Manager’s Toolkit®: methodologies, processes, and tasks in technology product management

By: Material type: Computer fileComputer fileOriginal language: Spanish Publication details: New York; Springer; 2017Edition: 2a edDescription: 207 pISBN:
  • 978-3-319-49998-7
Subject(s): LOC classification:
  • HF/5415.153/S74/2010
Contents:
Contiene: 1. Definition of product management.- 2. Product delivery strategies.- 3. Product management team.- 4. Product definition team.- 5. Crafting market requirements.- 6. Concept of marketing.- 7. Value-marketing model.- 8. Extending product life cycle stages.- 9. Defining product management.- 10. Practicing product management.- 11. Product management career.- 12. Agile software development.- 13. Ancillary to product management.- 14. Blackblot PMTK methodology product management glossary.- 15. Blackblot PMTK methodology roles.- 16. Blackblot PMTK methodology models.
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Contiene: 1. Definition of product management.- 2. Product delivery strategies.- 3. Product management team.- 4. Product definition team.- 5. Crafting market requirements.- 6. Concept of marketing.- 7. Value-marketing model.- 8. Extending product life cycle stages.- 9. Defining product management.- 10. Practicing product management.- 11. Product management career.- 12. Agile software development.- 13. Ancillary to product management.- 14. Blackblot PMTK methodology product management glossary.- 15. Blackblot PMTK methodology roles.- 16. Blackblot PMTK methodology models.

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