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Estrategias de publicidad y promoción

by Tellis, Gerard.

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: Madrid Addison Wesley 2002Availability: Items available for loan: Call number: HF/5823/T45/2002 (1).

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2.
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Publicidad un enfoque latinoamericano

by Fernández Valiñas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Thomson ; 2004Availability: Items available for loan: Call number: HF/5823/F47/2004 (1).

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