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1.
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Fundamentos de mercadotécnia

by Kotler, Philip.

Edition: 4a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Prentice-Hall Hispanoamericana ; 1998Availability: Items available for loan: Call number: HF/5415/K67/1998 (1).

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2.
Comportamiento del consumidor

by Assael, Henry.

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; International Thomson ; 1999Availability: Items available for loan: Call number: HF/5415.3/A88/1999 (1).

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3.
El futuro de los negocios

by Gitmas, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Thomson Learning ; 2001Availability: Items available for loan: Call number: HD/70/G58/2001 (1).

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4.
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Administración exitosa de proyectos

by Gido, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; International Thomson Editores ; 2003Availability: Items available for loan: Call number: HD/69.P75/G53/2003 (1).

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5.
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Publicidad un enfoque latinoamericano

by Fernández Valiñas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Thomson ; 2004Availability: Items available for loan: Call number: HF/5823/F47/2004 (1).

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6.
Comercio electrónico

by Scheneider, Gary P.

Edition: 3a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Thomson ; 2004Availability: Items available for loan: Call number: HF/5548.32/S35/2004 (1).

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7.
Manual para elaborar un plan de mercadotecnia: un enfoque latinoamericano

by Fernández Valiñas, Ricardo.

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Thomson Editores ; 2004Availability: Items available for loan: Call number: HF/5415.13/F47/2004 (1).

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8.
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Comercio y mercadotecnia internacional: metodología para la formulación de estudios de competitividad empresarial

by Lerma Kirchner, Alejandro.

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Thomson ; 2004Availability: Items available for loan: Call number: HF/1319/L47/2004 (1).

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9.
Estudio de los mercados imperfectos: estructura de la competencia imperfecta

by Cortazar Martínez, Alfonso.

Material type: Text Text; Format: print ; Literary form: Not fiction Original language: Spanish Publisher: México D.F. ; Trillas ; 2005Availability: Items available for loan: Call number: HB/238/C67/2005 (1).

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